World Usability Day for USA - Michigan

The MSU Usability & Accessibility Center and the Michigan Usability Professionals' Association (MI-UPA) will be holding World Usability Day for USA - Michigan.  This is also MSU's Fourth Annual Usability & Accessibility Event. It will be held at the Kellogg Hotel & Conference Center in East Lansing, Michigan.

This full-day event includes workshops, presentations, posters, live web site evaluations, and lab and center tours.  

Program

Workshop: Session 1-A
9:00 - 11:00 a.m. (Willy Room)
Usability as a Tool for Capacity Building: Conducting Community-Based User Research
Speaker: Jeff Grabill, Co-Director, MSU WIDE Research Center and Associate Professor, Writing, Rhetoric, and American Cultures

Workshop: Session 1-B
9:00 - 11:00 a.m. (Room 101)
Live Web Site Evaluations: Usability and Marketing Message Assessment 
Speaker: Dave Mitropoulos-Rundus, Michigan UPA President

MSU Usability & Accessibility Center Tours
9:00 - NOON
Informal tours of the Usability & Accessibility Center will be last for 15 minutes and leave from room 93, Kellogg Center. Please indicate on the registration form whether you would like a tour.

1:15 - 1:45 p.m. (Room Big Ten C)
New Communication Technology for Deaf and Hard of Hearing People
Speaker: Christopher Hunter, Director, Division on Deaf and Hard of Hearing (DODHH), Michigan Commission on Disability Concerns, Michigan Department of Labor and Economic Growth

1:45 - 2:45 p.m. (Room Big Ten C)
"Ford! Where's My Car?" -- The Story of Usability and Vehicle Order Management Speakers: Chad Esselink, Team Supervisor, IT Creative Design and Usability Team, Ford; and IT Creative Design and Usability Team: Martin Rutyna (Project Manager), Eric Schrage (Usability Specialist), Mike Mistak (Graphic Designer)

2:45 - 3:15 p.m. (Centennial Room)

Student Poster Session Break

Refreshments will be served, posters will be displayed

3:15 - 3:45 p.m. (Room Big Ten C)
Podcasting About Usability: Behind the Sounds of "Design Critique: Products
for People"
Speaker: Timothy Keirnan, Producer and Co-Host, Design Critique: Products for People, and Tom Brinck, Creative Director, A9.com and Co-Host, Design Critique: Products for People 

3:45 - 4:15 p.m. (Room Big Ten C)
Driver Distraction: What is the Problem and How can it be Solved?
Speaker: Paul A. Green, Research Professor, Human Factors Division, University of Michigan Transportation Research Institute (UMTRI), and Adjunct Associate Professor, Industrial and Operations Engineering (IOE)

4:15 - 5:15 p.m. (Room Big Ten C)
The Expertise and Complexity of Citizen Knowledge Work; or, A Tale of How Information Technologies Move from Being Good Collaborators to Poor Collaborations
Speaker: Jeff Grabill, Co-Director, MSU WIDE Research Center and Associate Professor, Writing, Rhetoric, and American Cultures

Who Will Benefit?

• Industry professionals
• Academics
• Government officials
• Students

Event Sponsors

Michigan State University:

University Outreach and Engagement

College of Communication Arts and Sciences

MATRIX

Resource Center for Persons with Disabilities

Writing in Digital Environments (WIDE) Research Center

Michigan Usability Professionals' Association

Southeastern Michigan Chapter of the Society for Technical Communications

Southeast Michigan/Northern Ohio Chapter of ACM SIG-CHI

Techsmith Corporation