World Usability Day in Israel

World Usability Day in Israel Program

• Opening by Eva Tsur, Chairperson of World Usability Day in Israel
• Congratulations by Ofir Pines, the Minister of Science and Technology, and Prof. Gershon Ben Shachar, President of the Open University of Israel
• Why is it hard to use technology-based products?, by Tomer Sharon, President of UPA Israel
• Designing for Interaction - what affects user participation, by Prof. Sheizaf Rafaeli, Director of the Center for the Study of the Information Society and a Professor at the Graduate School of Business Administration, University of Haifa Israel
• From 7 to 70 million - the success story of the Gulliver website, by Aviram Tzur, CEO of TZUR - User Experience Design
• User Experience as a key to business success, by Uzi Shmilovici, Co-CEO of Netcraft
• A Panel of Usability Experts who Judge Familiar Technologies
• Smart Phones in the 3G Era: How to make sure that smart is usable?, by Amnon Dekel, VP of UX at TriPlay
• Personas - Get to know your target market personally, by Dana Dumai, UI manager, and Yaniv Michaeli, VP of Professional Services at Netwise
• About Usability and other magic on the road to NBA, by Dr. Yaakov Greenshpan, Co-CEO of UI

The event is in cooperation with Hasifa, The Open University School of Multimedia, Television, and Communications. Main sponsor is TZUR - User Experience Desin, gold sponsor is Netcraft, and silver sponsor is Netwise. The event will be held at the Open University of Israel campus at Ra'anana, 20 minutes north of Tel Aviv. Event website (Hebrew) - http://www.wudisrael.com/. Contact InfoEva Tsur, Chairperson of World Usability Day in Israel, and Vice President of UPA Israel. eva at amtc dot co dot il