World Usability Day 2010 - “Bridging the Communication Gaps”

In this attention Age, social media such as Facebook, Twitter, YouTube, RSS, Flickr, MySpace, have been primarily popular for connection people. It uses web-based technologies to transform and broadcast media monologues into social media dialogues, for the co-creation of value.

As such, social media enables billions of people to participate in online social activities, either as a reader, contributor, collaborator or leader. This raises several issues in designing for social media. First, what motivates technology-mediated social participation? Second, How to search for information in social media? Third, how to measure usability of social media?

These issues will be explored in this event, including understanding the context of use theory that can help researchers, designers and managers to design and write better for social networks.