NYC WUD: Usability & Interaction Inside NYC Taxis--Design Lessons Learned

What can taxis teach user experience professionals? Design strategist Rachel Abrams spent two years looking at New York through yellow lenses, researching the city's cab industry. She'll share the broader design lessons she learned, revealing how those who usually design for the digital world can approach designing for objects and experiences in the real world, how the power of storytelling can elucidate the value of and patterns in data, and where the opportunities lie for service designers working in the public space.

Her related article is featured in the recent "Usability in Transportation" issue of the UPA's User Experience magazine, out in time for World Usability Day.

Please see more details and purchase tickets on our local program site:

http://nycupawud08.eventbrite.com