Research: Web Site's Appearance Matters
A recent usability study rating web sites at Glamorgan University Business School in Wales suggests aesthetics may have more of an impact on consumer behavior than subject or function.
The Associated Press story describes what elements draw men and women to particular web pages and how the findings can be used for web sites that aim for wide audience appeal.
Read this full story on ABC NewsWorld Usability Day 2007 is sponsored by:
