Going Green on price comparison sites
User Vision is challenging consumers to test just how easy it is to go green and switch to a more energy efficient provider using price comparison sites.
The study is being launched as part of the company’s preparations for World Usability Day 2009.
Emma Kirk User Vision’s Strategic Director explains: “We all know we need to go green but in reality how easy is it to do so? This is the vital question World Usability Day is asking this year. It is far more difficult to change consumer behaviour if we don’t make it easy for consumers to make green choices. Very often it can be the subtlest of changes to a website that can make the biggest difference.”
User Vision will conduct expert usability evaluations of six price comparison websites to see just how easy or difficult the user experience journey is for those wanting to switch to or compare green energy options.
On World Usability Day this analysis will be developed further by giving attendees the chance to test the usability of these websites. This will be done on the internet and on mobile phones using advanced eye tracking technology, to gather real insights from end users.
Results will be analysed and reported and the final results revealed after World Usability Day.
World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. Thursday 12 November is its fifth anniversary and this year its focus is on Designing for a Sustainable World.
Every year User Vision has taken part in World Usability Day, running an event for clients, consumers and usability experts that increases in popularity every year.
More than 40,000 people in 180 cities across 40 countries took part in last year’s World Usability Day. It is expected that this year’s will be bigger than ever.
World Unites Around Global Transportation Challenge
43 countries host events to support transportation being easier and safer to use while more energy friendly for our
environment
Read the Press Release
4th Annual World Usability Day Launches The Global Transport Challenge
Boston MA – October 28, 2008 -- On November 13, 2008, towns and cities around the world will focus on a common global concern – transportation usability and its impact on our environment. World Usability Day 2008 will launch the Global Transport Challenge at www.worldusabilityday.org to help individuals measure their everyday travel usage; monitor their carbon travel footprint and compare it with others around the world; and minimize their energy usage through alternative travel choices, carbon offsets and simple travel changes. Additionally, with events in 40 countries and counting, World Usability Day is estimated to bring together 50,000 participants and volunteers from corporations, organizations, and universities to focus on transportation issues globally. World Usability Day was founded in 2005 as an initiative of the Usability Professionals’ Association (UPA) to ensure that the services and products important to life are easier to access and simpler to use. (www.upassoc.org)
As it kicks off its fourth annual global series of events on the benefits of usability engineering and user-centered design, transportation will play center stage. Crossing cultural boundaries and bringing together people from major cities like New York and London to far-reaching regions such as Iceland, Hong Kong, Uruguay and first-time event hosts in Pakistan, Reunion Island, Estonia and Peru, the events the ground by thousands of volunteers.
Opening Plenary is a Huge Success! Watch a Recording of the Session
A live webcast plenary session to open World Usability Day 2007 in Boston has just wrapped up. You can watch a recording here: http://tinyurl.com/37p5zv
At the login screen, enter your name. “Recording key” should be left blank.
For more highlights from World Usability Day 2007, check out the World Usability Day Community site!
Live Webcast Will Close World Usability Day 2007 Download Required in Advance
Please note: you must download the Microsoft Office Live Meeting Software prior to the webcast. We recommend that you download the software well in advance of the webcast. These instructions (.doc) will guide you through the process.
Our closing session, which will be webcast live on November 8th at 6:00 pm United States Eastern Standard Time (11:0 pm GMT!), will feature an address from Redmond, WA, entitled “Learnings from the Healthcare Industry: Trends, challenges and directions for best principles”. Microsoft’s Andrew Kirby and Linda Walmer talk about challenges and progress in this area, including what we can all do in the effort to create and apply best practices in this domain. Andrew Kirby is Director of the National Health Service Common User Interface project in Microsoft’s Solutions Development team in the UK. Linda Walmer is User Experience Director in the Health Solutions Group at Microsoft, located in Redmond, WA. (And Bill Gates even chimes in with a taped closing statement!)
To read and post more event highlights, go to the World Usability Day Community site!
Less Than A Month Before World Usability Day 2007!
With less than a month to go until World Usability Day 2007, now is the time to:
Detail of Annie's Presentation
by CarynSaitz
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This year's WUD event in Shanghai, Annie is going to talk about the 'Benefit from having persona in product development' and share stories with the audience.
Personas are fictional people based on real data. It is a vehicle for bring our users alive; and a practical tool to prioritize features and maintain focus on target users. In the session, we will learn how to create a Persona that represents real data of the target users, how to let the product team aware of its importance, and willing to apply it throughout product development, and the benefits and dangers of using the Persona along with a few stories sharing from you and me.
