Foviance User Experience Day

Through demonstrations and lively exchange, the day will showcase how to improve the User Experience using a variety of tools, research labs, real users, video and case studies from some of the biggest brands.

10.30 - 11.15 - A Moving Experience

Mobile testing - Similar to a PC-based usability evaluation, this technique relies on user-testing to highlight new requirements for a brand to focus on before a redesign. When it goes mobile, the testing can further inform the development of online platforms as well as the handset’s interactive menus or ergonomics.

11.15 - 12.00 - Accessibility Evaluation

Accessbility - Every web design needs to meet accessibility standards, and we show how we work with the partner’s creative’s to adhere to these standards and guarantee you will produce accessible work. Our pre-launch independent accessibility audit is incredibly valued by partners.

12.00 - 12.45 - Hey, what ‘ya looking at?

Volume Eyetracking - As opposed to simple eyetracking evaluations, this technology allows, particularly on advertising media, real research into email campaigns, and display advertising on a site.

12.45 - 14.00 - Lunch

14.00 - 14.45 - Get Intimate with your Audience

Personas - combining data from surveys, customer feedback, web analytics data etc. we compile the behavioural profile of each of the brand’s primary users - so that whilst you design, you are creating the perfect design for the customer.

14.45 - 15.30 - Analytics is the new religion: Convert now!

Web Analytics - ensuring that the customers are tracked appropriately is essential to prove ROI for a brand, and we can help partners put the right metrics and technology in place to do that.

15.30 - 16.00 - From the High Street to the Shopping Basket

Cross-channel research - this is the next phase of customer experience research. It is how we help brands assess what their customer wishes to do over what channel and what time in their interaction with a brand. Successfully conducted as an audit service - or as an ongoing research project, this is of increasing importance to brands.

16.00 - 16.30 - Emotion-Centred Design

Emotional Engagement Research - using a mix of methods and technologies including Eyetracking and Electroencephalography (EEG), this is a new service we have developed to understand the customer engagement with a brand’s site - and where the experience needs to be improved. A fascinating insight into what customers are thinking rather than doing.

16.30 - 17.00 - The Users are the Brand

Social Media Research - creating meaningful social media applications is a must, and the research method we have developed in this new service around Web 2.0 and communities makes this possible. Ensuring designs meet this new empowered user.