Success through Simplicity – Octopus in Hong Kong

In support of World Usability Day on Transport, UPA HK has invited Octopus, Hong Kong’s pioneering transport and small payment card, to share how a focus on simple usability for both cardholders and the transport operators contributed to its success.

The Octopus card was launched by a consortium of the major transport operators (metro, rail, bus and ferry) in 1997. It is widely recognised as one of the world’s leading automatic fare collection systems and has exported its operational expertise and central system to both the Netherlands and Dubai - http://www.usability.com.hk/event3_2008.htm