User Vision is challenging consumers to test just how easy it is to go green and switch to a more energy efficient provider using price comparison sites.
The study is being launched as part of the company’s preparations for World Usability Day 2009.
Emma Kirk User Vision’s Strategic Director explains: “We all know we need to go green but in reality how easy is it to do so? This is the vital question World Usability Day is asking this year. It is far more difficult to change consumer behaviour if we don’t make it easy for consumers to make green choices. Very often it can be the subtlest of changes to a website that can make the biggest difference.”
User Vision will conduct expert usability evaluations of six price comparison websites to see just how easy or difficult the user experience journey is for those wanting to switch to or compare green energy options.
On World Usability Day this analysis will be developed further by giving attendees the chance to test the usability of these websites. This will be done on the internet and on mobile phones using advanced eye tracking technology, to gather real insights from end users.
Results will be analysed and reported and the final results revealed after World Usability Day.
World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. Thursday 12 November is its fifth anniversary and this year its focus is on Designing for a Sustainable World.
Every year User Vision has taken part in World Usability Day, running an event for clients, consumers and usability experts that increases in popularity every year.
More than 40,000 people in 180 cities across 40 countries took part in last year’s World Usability Day. It is expected that this year’s will be bigger than ever.
User Vision is one of the UK’s leading independent user experience consultancies testing multiple platforms including websites, interactive TV, software and mobile phones for companies like BBC, HSBC, Nokia and the DTI.
