Detail of Annie's Presentation

This year's WUD event in Shanghai, Annie is going to talk about the 'Benefit from having persona in product development' and share stories with the audience.

Personas are fictional people based on real data. It is a vehicle for bring our users alive; and a practical tool to prioritize features and maintain focus on target users. In the session, we will learn how to create a Persona that represents real data of the target users, how to let the product team aware of its importance, and willing to apply it throughout product development, and the benefits and dangers of using the Persona along with a few stories sharing from you and me.