Design for Innovation

Design for Innovation

Reception and Poster Session followed by Dinner,
& Presentation

Thursday, November 8, 2007

5:30 pm to 9:00 pm

Registration deadline: Thursday, November 1, 2007 1:00
pm

RSVP to: wudmn2007@upamn.org
with your menu choice, Non-Vegetarian or Vegetarian.

Reception & Poster Session

Enjoy a glass of wine, beer, or another
favorite while visiting with colleagues and poster presenters discussing how
they are making life easier everyday. We
have industry leaders from 3M, Medtronic, U.S. Bank and others sharing their
successes in usability.

Dinner Options

Chicken Wellington
Boneless Chicken Breast
seasoned with a rich mushroom deuxlle and wrapped in a puff pastry and baked.
Served with Rice.
Or
Vegetarian Pasta
Marinara, served with Rice Pilaf.
All Entrees include a
choice of salad, vegetable du jour, rice of potato, rolls and butter, coffee,
tea, and milk

Presentation Design for
Innovation: How usability professionals can get a seat at the business strategy
table

Innovation is
a hot topic in the medical device industry and among business executives and
academic business management leaders. Leaders are hungry for answers about how
to keep their competitive edge. Design and customer experience is in the
forefront of many companies' strategy for differentiation. Tying together
innovation research, psychology, and business strategy, the presentation will
explore how we as usability professionals can provide significant value to the
business strategy dialog while at the same time raising the visibility and
influence of our unique set of skills. Examples from companies including
Medtronic will be presented to illustrate how usability professionals have a
unique opportunity that needs to be taken advantage of before it is too late.

Dr. Soken is co-author of
a soon to be completed book entitled, "Ready, Set, Innovate: With the
customer experience in mind." He is currently Senior Engineering Manager
focusing on customer-centric, system-wide strategies in the Cardiac Rhythm
Management business unit at Medtronic, a medical device manufacturer in Minneapolis, MN.
Dr. Soken has been involved in a wide variety of initiatives at Medtronic
including competitive intelligence, strategic opportunity assessment, human
factors management, and leadership and innovation efforts. Prior to Medtronic,
he was Manager of Information Resources focusing on knowledge management and
served in various senior technical positions in user-centered design and human
factors at Honeywell International both in Europe and in the U.S.

Cost:

UPA
MN Members and Students: $15 Non-members:
$25

Pay
prior to the event using PayPal or at the door with a check or cash.

If
you or someone you know would like to attend this event, please register
by emailing the names of the people attending and dinner choice to: wudmn2007@upamn.org.
Meeting Details
------------------------------------------
Date/Time: November 8, 2007,
5:30 PM 9:00PM
Place: Zuhrah Shrine
Conference Center

Address: 2540 Park Ave. S.

Minneapolis,
MN
Hosts: Minnesota Chapter of the UPA
Topic: Celebration of Our Successes
Agenda:
5:30 pm Networking, posters,
and beverages
7:00 pm Dinner
8:00 pm Presentation
by Dr Nelson Soken

Map, Driving Directions & Parking
------------------------------------------
http://www.zuhrahshrinecenter.com/directions.html

Phone: 612.871.3555

Zuhrah Shrine Center s Fenced Parking Lot Entrance on Oakland between 25th and 26th Street

From 94 West: Take 94 West to 11th Street exit.
Take a quick right on Grant Street
and go to Portland.
Turn right on Portland
to 25th Street.
Turn left on 25th and go one block. Turn right on Oakland and park in our lot or on the street.

From 94 East: Take 94 East to Hiawatha.
Take the Cedar Avenue
exit. Turn right onto Cedar Avenue
to 26th Street.
Turn right onto 26th Street
to Oakland Avenue.
Turn right onto Oakland Avenue
and go one-half block. Park in our lot on your left or on the street.

From 35W North: Take 35W North to the
31st/Lake Street exit. Turn right onto either 31st Street or onto Lake Street. Turn left onto Oakland Avenue.
Park in our lot on your left or on the street.

From 35W South: Take 35W South to the
Hiawatha exit. From Hiawatha, take the Cedar Avenue exit. Turn right onto 26th Street to Oakland Avenue.
Turn right onto Oakland Avenue
and go one-half block. Park in our lot or on the street.

Contact us: wudmn2007@upamn.org