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Cyber Monday Shopping Report

World Usability Day 2011

Country: US Local start: Event is Over
City (& state): Not Specified Local finish: Event is Over
Event location: UserZoom

Event Details

Note: this event is an online only event.

Shopping for friends, relatives, and loved ones for the Holidays is already enough work as it is! To celebrate World Usability Day 2011, we at UserZoom thought it would be interesting to investigate the usability of four of the top online retailers's websites and run a study so you won't have to! In our SPECIAL World Usability Day Report, we will reveal many interesting metrics regarding the overall shopping user experience of these four sites, including: - Which Websites participants associate MOST OFTEN with Black Friday/Cyber Monday sales - Most Usability-Friendly Site - Effectiveness, Efficiency, and Satisfaction metrics, when searching for a specific product - Brand Attributes: How many positive/negative adjectives do participants associate with each of the 4 sites. Here's the link to the report: http://www.userzoom.com/news-feed/cyber-monday-4-site-shopping-study To contact us, email arouman@userzoom.com

Contact the organizer

Adam Rouman
E-mail: arouman [AT] userzoom [DOT] com

Location