Beyond Usability: Creating Applications That Connect with Users

There can be resistance within an organization to using a new app if there’s a perception that it’s going to be clunky and unfriendly —and, let’s face it, there are a lot of apps that are just that. Today, users have higher expectations for web applications, with brands like Apple and Amazon setting a reference point of great quality and functionality. So how do you provide your end-users with an experience that’s more than just functional, but truly resonates with them? How do you anticipate consumer and user needs – and develop a system that solves a few key pain points with grace and simplicity.

Join us for a discussion on how to create applications that go beyond basic usability to true resonance with user needs. Learn how to: Identify users' true needs Map application features to the problems an app solves Determine the right number of features - avoiding both a thin app and feature overload Provide a supporting experience surrounding an app, from support to marketing Develop a mindset for development that puts the user-application connection first Whether you're a software company, in-house IT, or just interested in all matters usability, this event will provide you with insights that will make a real difference in support, adoption, and user satisfaction.

Online registration is available here.